The Indicee Blog

Business Intelligence Adds a Dimension to Your Strategy

by Geoff Devereux on May 10th, 2010

Everyone wants meaningful Business Intelligence (B.I.).  At least, everyone who hopes to do well in business endeavours to do so intelligently.  Everyone I know anyways.

Recently, someone kindly pointed out that B.I. is actually DETERMINISTIC as opposed to intelligent by its very nature…. being just a construct of rules and structure within an IT system.

This comment was brought about through a discussion around creating B.I. solutions, what is a good approach.

The talk actually ended sounding more like a Philosophy class than an IT group.  Inductive and deductive reasoning.  Asking questions.  Treating matters objectively.

Stuff about helping management understand their own strategy by questioning manifest business processes.  In order to arrive at answers to seemingly imponderable business questions.  Things like, “What are your business goals?”

Some Focus Points

- Let outcomes guide decisions

- Let goals guide focus

- Let value guide priority

* NORTH STAR Business Intelligence

The above-mentioned firm put on a talk through TDWI (The Data Warehousing Institute) in Vancouver last Friday and I was fortunate enough to attend.  For anyone local who is looking to better understand the B.I. space, these monthly meetings are a good start.  The local chapter is fairly “young”, but it’s been growing and I’ve got to say, the meeting was quite interesting.

Some other points that jumped out were:

- B.I. is a technical issue, but success is a human issue

- Always keep the broader vision in mind

- Understand that business processes, definitions, and meanings change over time

- Greenfield B.I. projects have an advantage [over existing systems (i.e. no baggage)]

- Think big picture, work the details

and – Choose for impact!


It appears the growing consensus in this group is that the technical barriers aren’t what is standing in the way of getting good B.I. spread all throughout the organization.  But it’s organizational psychology that sometimes stinks.

There’s a delicate balance that has to be struck.  Top management don’t want to feel like they are being lectured, or questioned.  But it’s education and Socratic inquiry that are required if the end B.I. solution is going to work.

In my view, part of the difficulty is that management doesn’t necessarily have their strategy worked out to the level of detail really required to get a “perfect” solution.  There’s a lot of moving parts regardless of business size.  But don’t look at me I’m just a software vendor.

Do you think I could be counted on to whip business strategy into shape?

Anyway you slice it, I think B.I. and strategy will always be inextricably linked.  As mentioned in the talk, these are tied into part of a feedback loop.

Helpful to remember this stuff.

Enjoy!

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Choose Your Own Management Dashboard

by Geoff Devereux on April 30th, 2010

The trend online is for “make it yourself” everything!  It works because the tools are EASY TO USE.

In minutes, you could go into Google Apps and create a blog.  With a few more clicks of the mouse, you could create a place to share documents, spreadsheets, and presentations with friends.  Then, you can go to Google Analytics and track the web traffic to your blog.  It doesn’t have to be Google, look at any of the websites you use on a regular basis.

Think about the websites you frequent on a regular basis as an individual.  Facebook, Linkedin, Twitter.

What do they have in common?

They are easy to use and they let you self-select what information will enter your field of vision.

It reminds me of those old “Choose Your Own Adventure” books I read as a kid.  Everyone gets the same book.  And then the reader decides where to let the adventure take them.  Same as the new generation of web applications.  Everyone gets the same framework and then you follow your interests.

Therefore, the framework needs to be big enough to encompass a variety of interests and needs, but the customization has to be easy enough to bring focus to any one individual user BY the user.  As easy as turning a page is optimal.

We’re using this same philosophy to guide our Management Dashboard feature.

A general framework that applies to all users.  But the ability for each user to assemble the information most suited to their purpose as simply as turning a page.  In our time & place, I guess we are more likely to say, as easy as a click.

You can choose from any of your existing reports.  Just click.

A dashboard is all about getting the most relevant, actionable information in front of you NOW.  Simple.  Clear.  Concise.

Have you tried our Dashboards?

Enjoy!

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Under The Radar Goes Over Well!

by Geoff Devereux on April 20th, 2010

Occasionally (when warranted), we aren’t above tooting our own horn and this is one of those times.  Last week, Mark (our CEO) was down in Mountain View, CA for a technology conference called Under The Radar.  In the past 3 years, companies selected to present at Under The Radar have gone on to raise over $1.36 Billion.  The organizers work closely with some of Silicon Valley’s leading Venture Capital firms to share information about emerging start-ups and innovators.

With the entire office cheering him on via UStream, Mark brought his A-game and knocked it out of the park!

We were awarded the Judge’s Choice Award for the Analytics category!

It’s a privilege to receive this sort of recognition and we really appreciate it.

As well, we received some very kind words from the panel moderator, Jeremy Toeman - an expert in consumer lifestyle technology:

“I think Indicee’s website did the best job of the presenters now of radically, clearly saying what you do.  Specifically that is… Easy Business Intelligence Reporting.  Boom!  I get it! Done.”

The presentation included a bit of background on our team and B.I. pedigree, the challenges of B.I., the pain of spreadsheets, and the cure!

Here’s the presentation guys:

And the slidedeck:


Indicee_Under_the_Radar_v2.1_nobuild_opt

And lastly, we’ve fished out some of tweets streaming during the Analytics session:

Enjoy!

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