“I sell a product to a market that doesn’t want it, but is forced by law to buy it.” – Dan Meyer

Watching his talk, I couldn’t help but draw a parallel to the way the Business Intelligence concepts and methodologies have traditionally been presented to non-techies.  Is it just a matter of complex tools?  Or is it deeper?

“The formulation of a problem is often more essential than its solution, which may be merely a matter of mathematical or experimental skill”  – Albert Einstein

Meyer references this quote by “the man”, Albert Einstein.  Can you think of how B.I. manages the formulation of data schemas, hierarchical data models, nesting, etc?  Bust open a textbook or Wikipedia, read it, then ask yourself, how engaging would this content be to someone who:

1. Lacks initiative

2. Lack perserverance

3. Lacks retention

4. Has an aversion to word data problems

5. Eagerness for formula reporting output

Meyer highlights these factors as being emblematic of his captive audience in the classroom.  I’ve made a couple of adjustments to tweak the context to that of B.I.  If you don’t agree that these factors apply equally to the vast majority of business users of B.I., please speak up.

Advances in technology are creating the ability to put the tools into the hands of the end user.  Our technology is proof of that; however, we still have some serious work to do on the owner’s manual.

For example, How would you deconstruct the process of building a data hierarchy to facilitate creation of a Data Mart?

I’ve recently started volunteering with Junior Achievement teaching business concepts to 5th graders.  You can see the attention of my little budding capitalists wax and wane throughout the session.  They haven’t yet learned to hide their expressions so when they “check out” it’s pretty obvious. But I’m glad for it.  I know exactly when I need to inject some PT Barnum into the act.

Let’s do the same for Business Intelligence.

Here’s Dan Meyer’s suggestions for fixing math education delivery.  Let’s do the same and give Business Intelligence class a makeover.

The Fix

1. Use multimedia

2. Encourage students business users intuition

3. Ask the shortest question you can

4. Let students business users build the problem

5. Be less helpful

I encourage you to watch the whole talk (below):

Enjoy!

Related posts:

1. Business Intelligence Adds a Dimension to Your Strategy
2. Defining Business Intelligence
3. Crowing about Business Intelligence

Here are a few of my conference observations:

Cloud computing is moving to the forefront of the Sage product strategy. In his keynote presentation, Himanshu Palsule, EVP of product strategy and marketing, called cloud computing one of two major trends to capitalize upon and introduced Sage North America’s cloud-based “connected services” as a key product strategy pillar. Connected services take “the richness of on-premise applications and connect to the reach of cloud-based services.” The launches of Sage SalesLogix Cloud and Sage Fundraising Online are examples of Sage dipping a toe in the “cloud” water (does that make it “rain”?)

Visitors at Indicee's booth at Sage Insights keenly interested in Cloud BI....or maybe Craig was sharing another uproarious story from trade shows past.

Business intelligence continues to gain in prominence within the Sage community. This year’s conference featured an entire presentation track dedicated to business intelligence, analysis, and reporting. And if the buzz at the Indicee booth was any indication, the opportunities for cloud-based analysis and reporting solutions are immense. Business partners outlined the challenges that clients are facing when it comes to creating and updating reports especially when the data resides in multiple systems such as Sage ERP MAS or Sage ERP Accpac and SageCRM. Conversations also revealed that the complexity and costs of typical on-premise BI solutions are often barriers to adoption.

Sage ERP Accpac – still near and dear to me – continues to garner much attention as the ERP of the future (very near future with Version 6 beta just around the corner); the slick user interface and improved workflow continue to impress. Kudos to the product team under the leadership of Scott Zandbergen, Erik Kaas, Alok Tyagi, and others.

The Simply Accounting group under the stewardship of Jamie Sutherland continues to be one of the most innovative teams in the Sage family. They have followed up on the success of Billing Boss, the online invoicing tool, with a mobile payment processing solution called Payment Boss.

Sage continues to be the “partner’s choice” for top vendor–forthrightness, integrity, and accessibility are a few of the words that come to mind to describe Sage. Speaking with fellow attendees and trolling the online forums, common themes are the positive feeling about the Sage team and a real bullishness about the Sage strategy.

A big shout-out to the entire Sage team for pulling off another successful Insights conference. Can’t wait until Sage Summit 2011 in DC.

Keep dialed into this channel for more Indicee news including the upcoming launch of our iPhone & iPad mobile reporting application (incidentally, Himanshu indicated that mobility was the other key trend influencing Sage product direction).

Scott Pledger

Related posts:

1. Wrapping Sage Summit in Atlanta
2. F5 Expo to host Cloud Computing panel April 7, 2010
3. Indicee for 2010 : New look, New product, New offerings

Recently, someone kindly pointed out that B.I. is actually DETERMINISTIC as opposed to intelligent by its very nature…. being just a construct of rules and structure within an IT system.

This comment was brought about through a discussion around creating B.I. solutions, what is a good approach.

The talk actually ended sounding more like a Philosophy class than an IT group.  Inductive and deductive reasoning.  Asking questions.  Treating matters objectively.

Stuff about helping management understand their own strategy by questioning manifest business processes.  In order to arrive at answers to seemingly imponderable business questions.  Things like, “What are your business goals?”

Some Focus Points

- Let outcomes guide decisions

- Let goals guide focus

- Let value guide priority

* NORTH STAR Business Intelligence

The above-mentioned firm put on a talk through TDWI (The Data Warehousing Institute) in Vancouver last Friday and I was fortunate enough to attend.  For anyone local who is looking to better understand the B.I. space, these monthly meetings are a good start.  The local chapter is fairly “young”, but it’s been growing and I’ve got to say, the meeting was quite interesting.

Some other points that jumped out were:

- B.I. is a technical issue, but success is a human issue

- Always keep the broader vision in mind

- Understand that business processes, definitions, and meanings change over time

- Greenfield B.I. projects have an advantage [over existing systems (i.e. no baggage)]

- Think big picture, work the details

and – Choose for impact!

It appears the growing consensus in this group is that the technical barriers aren’t what is standing in the way of getting good B.I. spread all throughout the organization.  But it’s organizational psychology that sometimes stinks.

There’s a delicate balance that has to be struck.  Top management don’t want to feel like they are being lectured, or questioned.  But it’s education and Socratic inquiry that are required if the end B.I. solution is going to work.

In my view, part of the difficulty is that management doesn’t necessarily have their strategy worked out to the level of detail really required to get a “perfect” solution.  There’s a lot of moving parts regardless of business size.  But don’t look at me I’m just a software vendor.

Do you think I could be counted on to whip business strategy into shape?

Anyway you slice it, I think B.I. and strategy will always be inextricably linked.  As mentioned in the talk, these are tied into part of a feedback loop.

Helpful to remember this stuff.

Enjoy!

Related posts:

1. Business Intelligence class needs a makeover
2. Defining Business Intelligence
3. Crowing about Business Intelligence

It’s a busy time.  It can be frantic!

But remember that it’s also a time for reflection.

Lately, I’ve been spending a great deal of time delving deeply into the world of Business Intelligence (B.I.). One of the most prevalent themes within the B.I. space right now is the concept of Predictive Analytics: using B.I. software to use historical information to predict future events. This concept has actually been around for hundreds, if not thousands, of years. Who wouldn’t want a Crystal Ball?  In the stock trading world, you can look to the guys we call “Technical Traders” as an example of how Predictive Analytics might model.

The point is that everyone wants to look into the future, but remember we first need to understand the past. Looking back on a periodic basis should be a healthy exercise from which insights can be gained. Quarter end is an opportunity to do so.

Move beyond idle navel gazing, the blame game, and compliance for compliance sake. What can you learn from the quarter?

For instance, I’ve been writing in this space for 6 months now.  I took the opportunity yesterday to look back at some of my early posts.  What I learned is that recently I’ve been so engrossed in the B.I. world, I’ve been forgetting my roots.  I’m not a B.I. guy by trade.  The whole point of Indicee is to bring B.I. out of the industry bubble and “to the masses”.  Instead, the B.I. industry has been pulling me into its world!

Time to take a step back.

With that, I’ve pulled a selection of 5 early posts from the vault.  Please share your thoughts!

1. Spreadsheet Nation

The idea was simple enough, write a short post about the role of spreadsheets in organizations.  More accurately, write about the role of Excel in organizations. I’m trying to provide a frame of reference from which readers can gain perspective on what Indicee does.  My thinking was, I could provide a bit of historical context (background of VisiCalc and Lotus 1,2,3 – the original electronic spreadsheets from the days when you actually had to use the word “electronic” in order to differentiate the thing from a paper spreadsheet), then a colourful anecdote about one or two of my favourite “Excel moments”(to illustrate some of the benefits and drawbacks to spreadsheet use), some stats on spreadsheet proliferation, end off with an introduction to the concept of datamarts, and Bob’s Your Uncle, point made.  Readers could use the comfort and familiarity of the spreadsheet concept to relate to the new concept of Indicee.  I figured the most difficult part of the whole exercise would have been choosing just one title for the post.

I was contemplating something like:

• Confessions of an Excel Jockey
• Fathers of Invention; The Mother of All Spreadsheets
• or Ghosts of Spreadsheets Past
  

What is difficult, complex, or nuanced about that?

2. The Meaningful Scorecard

“Finding the one or two key numbers that drives success in your business, and bringing them to everyone is very powerful in a business”
– Joe Knight, co-author of Financial Intelligence

The inspiration for this post was a management improvement video (13 minutes) posted on You Tube by http://www.harvardbusiness.org of an interview with Joe Knight, co-author of the book series “Financial Intelligence”, Business Owner, and Harvard Business.org blogger.  The central message of the interview was that everyone in an organization benefits from understanding the numbers by which success is measured within a business.  The trick is finding the right numbers.  Particularly in today’s climate hearing about transparency is nothing new, but what doesn’t get as much play is this idea of narrowing the focus on measures of performance.

With respect to the numbers: Thanks to technology, we now have ALL the numbers available ALL the time. Reports have become super-robust because they can.  Although there’s an argument for providing surplus information and letting the end user choose which parts to digest, there is also a great danger.  Knight argues that providing less information to end users can actually produce better business intelligence.  The process of asking the questions and finding the underlying systems within an operating group can enable a more focused, effective approach to providing reports. First, understand the work flow and underlying system of work for operations groups; then, develop measures around them.  It’s easy to say, but when was the last time these conversations have taken place in your business?

“Business is like a game, and if you don’t understand the finances, you’re basically playing a game where you don’t know score”
- Joe Knight

According to Knight the emphasis should be, and this is where the interview really resonates with me, on providing a small number of operational metrics in a simple way and providing them to everyone.  He rightly points out that the people receiving this information probably don’t want to be accountants, and have little or no interest in double-entry accounting “no matter how exciting it may appear to be”.  For Accounting and Finance guys like us, it then becomes an exercise of translating Business Intelligence into Practical Intelligence in the reports we create to achieve an optimal value.  It would be like one of us attending an advanced physics lesson.  We would get way more out of it if someone simply dropped an apple on our heads.  Sometimes less is more.

3. Sun Tzu’s Cash Burn

The Art of War, Chapter 2: Waging War

“Sun Tzu said: In general, the strategy for employing the military is this:

If there are 1,000 4-Horse Attack Chariots, 1,000 Leather-armoured Support Chariots,
100,000 Mailed Troops, and Provisions are transported 1,000 li, then the domestic and external campaign expenses, the expenditures for advisors and guests, materials such as glue and lacquer, and providing chariots and armour will be 1,000 pieces of gold per day.

Only then can an army of 100,000 be mobilized.” *

* Sawyer’s translation

As an accountant who has worked in a bunch of technology start-ups; when I read this, the first thing I do is try to extrapolate Sun Tzu’s Quarterly Burn Rate.  It’s a bit tougher to try and calculate Cash Zero date seeing as, if the campaign is successful, you will have gained “the masses of All Under Heaven” – AKA “priceless”.

After spending a fair bit of time getting to know Indicee lately, the next thing that naturally came to mind was whether Sun Tzu’s Accounting system ties to his ERP system.  If he has Pieces of Gold in one system and Numbers of Men in another, he could be spending a ton of time cutting and pasting reports in Excel to get his Departmental Salary Breakdown by Headcount!

4. Bringing Design Thinking to Accounting and Finance

Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success.

(There are number of definitions out there, but I think the above serves the purpose)

There’s a lot of Buzz around the concept of Design Thinking at the moment.  A great deal of content has been produced, but I’m not sure how much has been directed toward the accounting and finance community.  During the past 2 years for us, listening to someone talk about “radical innovation” usually entailed mostly hand-wringing and, well, … expletives.  It’s understandable to have missed some of this.

So, I’m not sure how much about the topic has filtered in.  Maybe that’s a good discussion point for the comments:

• How much of the Design Thinking paradigm has filtered into the accounting and finance community?
• How applicable is this school of thought to accounting and finance?
• Do you believe there is a place for Design Thinking in accounting?

5. Ghost of Software Salesguys Past

We are greatly influenced by our experiences.  As a child, the hand reaches out to a hot stove only once.

The last couple posts have talked about legacy issues; legacy IT systems, legacy education.  Today I’d like to talk about another actor in the Legacy IT Show, the classic software salesman (circa. 2004).

This guy (above) may or may not be selling software, but does the song and dance sound familiar? I’ve sat on both sides of the table. Listening to salesguys pitch software to me as a purchaser, and doing the accounting & finance work in a company selling enterprise software.  Software, as an industry, is still an infant relative to most other industries; and with youth, comes growing pains.  Here’s the story on both sides.

Listening to pitches, sitting through demos, taking notes only to be asked by a Director, “what would it cost if we just built our own?” was crushing.  Or, hearing about how easy a rollout will be (“it’s like lego”) and then, months later, hearing about how it won’t do all that stuff we thought it would do.  Did we send out that cheque yet?

On the sell-side, working with salesmen who could barely operate a computer or use excel well enough to complete an expense report.  There was one colleague who seemed to continually be calling me from the middle of a war zone, god bless ‘em.  The path to hell is paved with good intentions, indeed.

Over the years, I think we were selling more than software. We were selling a dream. And the dream was that somehow this product would magically work and fix all reporting and organizational problems. Presto!

———————————-

Again, let me know your thoughts guys! Do these posts help? Hurt? Are you indifferent? Keyboard froze? Are you “reflecting”?

Let me know!

Enjoy!

Related posts:

1. Spreadsheet Nation
2. Business Reporting ≠ Dishwasher Job
3. Running the gauntlet of Year End Business Reporting

Last time, we were talking about how to “Think Like a Reporter“.  My goal was to convey the importance of asking good questions in order to figure out how things actually get done and what the critical elements are in your business.

Today, I’d like to take it one step further and showcase an interview I was fortunate enough to secure with Cheni Yerushalmi, the managing partner and co-founder of Sunshine Suites in New York City.  In the interview, I’ve tried to apply the principles of good questions in order to create an environment that’s conducive to storytelling.  Then, getting out of the way and letting Cheni tell his story.

The other key point I would like to offer up as a takeaway from this experience for all of you is to stay alert for opportunities to expand your networks and your knowledge base.  This interview would not have happened had it not been for: 1) Cheni’s willingness and his courage to put himself out there, 2) the enterprising, public invitation from Gary Vaynerchuk, founder of Wine Library TV and author of Crush It, and 3) my recognition of the opportunity and taking action.  These are all voluntary actions.  How can you ever bottle up this mix of bravery, curiosity, inquisitiveness, openness, and indeed playfulness that’s required to create something out of nothing into a “formula” or a “job description”?  This stuff doesn’t show up on your desk with a neat little bow on it, conveniently labeled and packaged for consumption.  You have to create it and I think that’s a useful lesson.

Instead of existing in a constant state of “beware”, move into a state of “BE AWARE”.

Back to the point, we are talking with Cheni Yerushalmi from Sunshine Suites in NYC about business, entrepreneurship, recognizing opportunity, and the critical measures that determine success within the business.

I’ll summarize and paraphrase some stuff here to keep the wordcount net-friendly, but feel free to look for some of Cheni’s other recent appearances here, here, here, and here for more great content.

Sunshine Suites NYC with Cheni Yerushalmi

What is Sunshine Suites?

Sunshine Suites is an office community in New York City specifically designed for entrepreneurs to get out of the house and network with other entrepreneurs in a cool environment.  Sunshine has 2 locations and houses roughly 600 businesses and 1400 entrepreneurs at any one time.  Far from being just another co-working site, Sunshine is serious about creating community!  In addition to a place to work they offer mentorship, events, gym memberships, affordable healthcare, and even access to a timeshare in Vermont’s ski country!

The types of businesses incubating within Sunshine runs the gamut, “every company under the sun”, as Cheni and his partner Joe will sometimes say.

What motivated you and your partner, Joseph Raby, to start the Sunshine Suites?

Sunshine Suites was the result of the frustrations experienced, as an entrepreneur, with the lack of both affordable office space and community support available in the city.  It was the realization that “there must be a better way”.

Leveraging each other’s strengths, as all good founding partners do, Cheni and Joe took the initiative to create the tool that they wished they had when starting out.

So, what would you say to people unfamiliar with the NYC start-up scene?

Historically, the NYC start-up environment has been difficult but it’s improving.  During the heady days of the Dot-Com’s there was interest from investors and lots of money flying around, but not much of an infrastructure to support the companies.  Since the bust, it has been a slow process of building that infrastructure and creating an environment better suited for start-ups.

A couple great examples of groups supporting this infrastructure are the New York City Economic Development Corp and the Coalition of Office Space Providers.

The message coming out of New York right now is innovate and build partnerships because right now nothing is being taken for granted.

How do you measure success at Sunshine?

Feedback from the community is most important.  Of course, we keep track of revenue and occupancy rates, but these numbers don’t provide any context that we can act on.  Obtaining real feedback from members through regular surveys provides a more accurate gauge of whether or not Sunshine is living up to customer expectations and provides direction that’s actionable.  Fortunately, entrepreneurs don’t tend to be shy about sharing their opinions so we know exactly where we stand.  It’s particularly important for the ongoing success of the business since 70% of new memberships are created through referrals.

How do you balance the qualitative elements relating to feedback with the quantitative numbers side?

The business model itself isn’t very complicated.  We know the model works and, being a “for profit” business, we need to keep track of the numbers.  But, revenue is not the overriding consideration and the numbers can be misleading.  Our success is more accurately measured by the happiness of our community.  We like to think of this as a place where we help each other to succeed.  For us, it’s better to look at something like, how many companies have we been able to graduate from Sunshine? We also work with entrepreneurs who want to be more active in the management of the programming.  We call these guys “Shiners” and it’s this level of engagement that tells us we’re doing something right.

You mentioned companies “graduating” from Sunshine Suites; is that a formal process?  Is there a ceremony or what?

It’s funny you mention that.  We’re working now to create a more formal process and you should see something in Entrepreneur Magazine about it in the near future.  Entrepreneurs who have “graduated”, our “alumni”, tend to stay active at Sunshine, providing mentoring to other entrepreneurs.  As well, we provide workshops, panel discussions, and bootcamps.

What do you see for Sunshine Suites in the future?

We are looking at expansion.  We would like to expand into other cities, but we want to be careful.  Every city is different.  They each have their own ecosystem and it’s important to know the environment and the people in order to provide something of value.

Distilling the meaning in relation to Indicee

So, how do we relate what Cheni told me to what we are trying to achieve at Indicee?  Simple.  The most important performance indicators for the business DO NOT come from the financial reports.

We all know the requirements for financial reporting.  A full set of financial statements are crucial for dealing with banks, tax authorities, and investors; but it’s like Cheni said, these numbers lack the context that’s needed to guide meaningful actions on the part of managers.

Using Indicee increases the contextual meaning of your numbers and guides action in that way, beyond the financial statements.

Your customer’s happiness is not an Income Statement line item.  The path to knowing your customer comes from looking at operational measures; things like behaviour, feedback, distribution, and consumption.  This requires building the additional dimensions into your reporting structure to capture these things.

Final thoughts and random words to live by

Working within a start-up environment and having worked for start-ups in the past, I fully appreciate and applaud what the Sunshine Suites community is doing.  I would also point to other great examples out there such as TechStars, YCombinator, and our own local BootupLabs and Network Hub doing great work incubating companies and providing mentoring in order to tilt the playing field a bit in favour of innovators and disruptors who will create the next generation of market leaders.  You could even look to mainstream media and programs like Shark Tank in the US and Dragon’s Den in Canada and the UK as a means of educating and illuminating what goes into building companies. You have to look past the TV-silliness, but it’s there.

I encourage anyone who is interested in this stuff to get involved.  Check out a networking event, look for people to follow on twitter, talk to your local politicians and get talking to each other.

During our conversation, Cheni told me about when he and Joe were last in Vancouver.  The two of them flew into YVR with 2 bicycles in boxes, they assembled the bikes in the airport, then rode from Vancouver all the way to Tijuana, Mexico.  He went on to tell me that he never buys a round trip ticket when he’s on vacation.  He buys a one-way ticket in order to stay open to the opportunities that present themselves. I think there’s a great lesson in that philosophy and it exemplifies what being an entrepreneur is all about.

Enjoy.

Related posts:

1. Quarter End Reporting – A Time for Reflection
2. Accounting for I.T. in the Finance Department
3. The Meaningful Scorecard

What do all of these people have in common?

These guys all make a living through establishing rapport (trust), listening, and through their skillful use of questions while interviewing.

Think Like a Reporter

As a business professional, whether you’re in accounting & finance, sales, marketing, or IT, you need good information about your environment.  Some of the best information tends to be locked up in the head’s of all the people you work and interact with through the normal course of your day.

Why not try “interviewing” your colleagues?

I’m talking about anything from stuff about business process to procedural and administrative workflows, operations design, and business and financial report requirements. Pick a topic and ask questions on it.

The opportunity exists to understand all the systems operating around you better when you start thinking like a reporter and asking good questions.

Let’s be clear.  I’m NOT talking about badgering, browbeating, hectoring, pressing feet to the fire, inquisition style questioning that’s designed to embarrass or belittle your colleagues.

So, what makes a good reporter?

I’ll go into a few pointers and some media, but I would also encourage all of you to watch the CBC’s Amanda Lang interview some people.  In my view, she is far and away the best question-asker in media right now.  She’s a great example of doing all the right things through the course of an interview to engender trust of both the interviewee and the audience as well as to ask insightful questions that allow for detailed answers.

The Role of a Reporter

Mathew Ingram, formerly a technology reporter with Globe & Mail and now blogger with GigaOM, sums up the job of a traditional reporter beautifully in his recent TEDx Toronto talk, Five Ways New Media Will Save Old Media, as:

“we called people up and asked them irritating questions and then wrote down what they said”

Whoops! Sorry, wrong clip.  Do we have the right clip?  Do we have a clip?

Ah, okay, what he said was,:

“If you’re writing about a story, somewhere someone out there knows more about that story than you.  In fact, a lot of people might know more about that story than you.  So, you should allow them to tell you what they know.”

This is the essence of reporting.

Now, when he said this, he was actually talking about having newspapers incorporate comments and input from readers into the process of journalism and not specifically about interview etiquette.  But, in the New Media world there’s less and less difference between the audience and the subject.  Here’s Mathew’s TED talk where he describes this evolution:

I think Mathew makes a good point as well in recognizing the importance of having a dialogue going.  In “traditional” reporting, there may have been the perception of a one-way exchange.  The reporter asks, the subject answers.  That’s only half the story.  It’s a conversation and like any good conversation it’s a two-way street. But, it’s a conversation with purpose.  You are the guide.

Simple Tips

Broaden your sources

Think about this question: Where do we get our information?  Bob Woodward, one of the journalists that brought down Nixon in the Watergate Scandal, tells us in the following clip that we get information 1) from people 2) from documents (or evidence) and 3) from the scene (observation).

He make a great point about talking to people.  He says, talk to A BUNCH of people.  Not just one person.  In a day, he may talk to a dozen people around the same issue in order to gain that broad perspective of views.

Asking Questions

Basic journalism tells us to focus on the Five Ws (that isn’t really 5… or just Ws, okay, so don’t use Journo’s for calc’ing your Net Profit):

• Who? Who was involved?
• What? What happened?
• When? When did it take place?
• Where? Where did it take place?
• Why? Why did it happen?
• How? How did it happen?

Of course, all questions are not created equal.  Journalism 101 blog lays out some ground rules about the soft skills, but suffice to say I don’t think you want to make people feel stupid.

In general, keep an open mind and ask open-ended questions.  Keep that question engine going in your mind so you can delve more deeply as opportunities present themselves.  LISTEN, so you can key off of what the subject is telling you.

Remember, you are questioning yourself during this process as well.  All of those assumptions you may have embedded in your thinking need to be questioned throughout this process.

Say Thank You!

and, of course,

Be Prepared

‘Nuff said!

Here’s some additional resources that should help you build up your skills.

Media Training Basics: Mastering Tough Questions from the Media by Harvard Business Service

How To Ask Better Questions by Judith Ross at Harvard Business Review

Learn To Ask Better Questions by John Baldoni at Harvard Business Review

The Four Principles of Interviewing by Columbia University

From Chapter 13 of Sun Tzu’s famous, Art of War, on the use of spies:

“The means by which enlightened Rulers and sagacious Generals moved and conquered others, that their achievements surpassed the masses, was advance knowledge.”

“Advance knowledge cannot be gained from ghosts and spirits, inferred from phenomena, or projected from the measures of heaven.  But must be gained from men.”

Added Bonus

Sun Tzu’s Five Types of Spies

1. Local Spy

2. Internal Spy

3. Turned Spy

4. Dead Spy

5. The Living Spy

Enjoy!

Related posts:

1. Understanding Business is a Game of Questions
2. The Meaningful Scorecard
3. Improving Your Month-end Throughput

When I was first approached with an offer to TestDrive a Chevy Volt as part of a GM Public Relations campaign, I was unsure what to make of the offer.  Why was I being included? Am I a media source now?  I tend to think of corporate blogging in separate terms from what I’ll call media blogging and traditional reporting.  A corporate blog is less about reporting “the news” and more about building understanding of a company; the culture, the people, and the product, within the public sphere.  In my view, this specificity of purpose imposes a certain amount of discipline and etiquette upon the writer.  For example, I would not consider it appropriate to rant or “bag on people” in a corporate blog.

In accepting the offer to TestDrive the Chevy Volt, as a corporate blogger, I really had to seriously consider how doing so would relate to Indicee.  What connections could be made that would justify the inclusion of the experience on the blog?  How would it relate to what we, as a company, are trying to achieve?

The offer included both a TestDrive of the pre-production vehicle as well as the opportunity to speak with some of the GM engineers in the Volt product group.

Upon reflection I found that, despite the obvious differences  between the Chevy Volt group and Indicee, there were some commonalities that warranted accepting the invitation.  So, I accepted.

I distilled the commonalities down to 4 themes:

1. Try before you buy: The TestDrive is a time honoured tradition of car companies.  It’s a core cultural belief infused with enough historical precedence that you could probably even call it dogma.  It’s interesting that no one has ever come up with a similar concept for buying a house considering that, apart from Detroit, you’ll pay way more for a house than for a car.  In Vancouver right now, the vast majority of homes are being sold without providing the prospective owners with so much as the opportunity for an inspection the market is so exuberant.  But I digress.

In software circles, particularly in the Saas market where we play, companies have taken that TestDrive concept and added a turbocharge.  We call it “freemium” and it’s a core cultural belief at Indicee.  For us, it’s critical for users to experience an initial success in order to engender belief in the product.  Try before you buy.

2. Performance Management: Indicee is in the business of Performance Management for business, but we’re not the solution that a company like GM will likely seek out.  Although I can’t be certain, I expect GM has highly complex and integrated systems to manage every element of their business; from supply chain all the way to the point at which the car drives off the lot, time and effort is accounted for.  The interesting conversation would be related to how these systems interact and what it means for how these guys do their job; I can become application agnostic for a few moments and investigate the mechanics of their information delivery system.  Who knows; it may well be they are completely underserved by their internal systems.  When it comes to performance management, we have seen some departments in large companies living in the dark ages even while their colleagues enjoy all the best new toys that B.I. has to offer.

3. Innovation & Change: Within the walls of a big company like GM are, effectively, a bunch of smaller companies.  I expect the Chevy Volt product group is like one of these smaller companies.  In a sense, they are a start-up that exists inside GM.  The guys within this group have been tasked with deliberately venturing away from conventional automaker thinking in the same way that Indicee has ventured away from the traditional path with respect to delivering Business Intelligence software.  I was interested in seeing what similarities may exist between some of these guys and the team at Indicee.

4. User Experience: It’s not always easy to try something new.  There’s a risk; and, although it’s not always spoken it is present.  The risk is, “what if I fail?” So really, this speaks to the larger issue of infusing a product with trust.  Following someone into uncharted waters is ALWAYS a trust exercise, and trust is only gained through interaction with the product.  Like Indicee, the Chevy Volt guys are in the trust game.  So, what considerations went into ensuring the Volt user experience instilled that trust?  What feedback mechanisms are in place?

The Result

In the end, the Chevy Volt TestDrive didn’t happen for me.  Without rehashing the specifics, let’s just say I received an apology in place of a car ride.

I’m going ahead with my post about the Volt, not as some kind of social shaming exercise, but to illustrate a point.

Understanding business is a game of questions

Good questions don’t simply materialize out of thin air.  Good questions are the result of thinking through the activities, behaviours, concepts, and relationships at work within the context of what you are trying to achieve.  Thinking about how things connect.  What are the commonalities?  Where do the commonalities diverge? What’s the essence of the matter?  What are the themes?  In my view, this is a strategy for finding answers.

Enabling answers, an answer-friendly environment, should be the overriding consideration when asking questions.  The motivation underpinning a question should always be getting an answer.  Therefore, framing your questions within a context familiar and relevant to the person being queried is probably going to be helpful.  After all, how much good is asking questions when there is no one around left to answer them?

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Focus on outcomes

For example, what outcome was I trying to achieve with this Chevy Volt thing?  Was the outcome being able to say I drove the car first?  No, probably not.  I would say, despite not driving the car or meeting the guys, that a positive outcome was achieved.

I was able to relate our product, Indicee’s Saas Business Intelligence platform, with a product that folks will likely feel like they understand, a car.  In that sense, I consider the experience a success despite not having any questions answered.  In this case, my questions were academic.  There was no pressing business problem to solve (or media story to break).  The questions, these connections, were more important than the answers.

That said, my prepared questions did go unanswered.  So, below I will list a few of them.  If there are any GM guys reading this, feel free to take a shot at answering in the comments.

1. What do you think companies can learn from the TestDrive concept?

2. What would you consider the defining moment of this project and how did you come to this realization?  Was this a “measurable” moment from a performance management standpoint?

3. A lot has been said recently about how Design Thinking contributes positively to innovation. Are you familiar with the concept and do you subscribe to it?

4. What was done to ensure a positive user experience?

Enjoy.

Related posts:

1. Strategic CFO: Get in the Game
2. Sharpen your Business Analysis: Think Like a Reporter
3. Business Intelligence Adds a Dimension to Your Strategy

This isn’t a month-end tirade.  Instead, I’m feeling nostalgic so I thought I would share a story from my past.  It’s been some time since I’ve been subjected to the time pressure of month-end & period close activities. For as much accounting has its common elements, every company’s month-end experience is different.  I’ve worked for a number of different companies in a number of different sectors, and no two were the same.

One of the things about Accountancy, and it’s often cited as one of the profession’s advantages, is the ease with which one can move between industries.  The common elements enable it; bank rec’s, financial statements, “the binder”, you know the drill.  I think this is true to a point; however, I have also noticed that we can build up domain expertise as well as anyone in an organization. I’d be interested in hearing your thoughts on this bit.

Today, I’m thinking about some work I did for a mid-sized media company here in Vancouver.  I was brought in as a chair-warmer Analyst while the company restructured and relocated its back office to Toronto.  My predecessor had jumped ship early (before his job was scheduled to disappear), but Toronto wasn’t quite ready to steer the department so the local Controller (who was also on the block) needed someone to wait it out with him.

This was not one of those nightmare month-ends ( I’ll save my nightmare stories for closer to Halloween… and maybe April Fool’s).

I had some pretty standard stuff to do; the bank rec wasn’t pretty, standard payroll auditing for a few hundred employees, a systems conversion meant that we had to chase down some entries that got dropped from one of the back office systems, and then there were the Revenue Reports for the managers.  The Controller did all the financial reports.  He would often describe his month-end consolidations style as the brute force method.  He understood 1) the importance of having a process and 2) the tenacity that is a requirement for the profession.

I’m going to focus on the Revenue Reports for the managers that were part of my month-end process.  I would collect data from the accounting system, from the system that recorded the advertising sales, and the system that generated the physical page layouts (capacity).  This business has a number of publications being produced.  Each publication required a report.  After which, the completed reports were emailed and yes, were printed, for each of the managers.

You’ve probably guessed buy now that I put all of this data into a spreadsheet.  Thinking back, could the company have benefited from Indicee? It probably would have taken a bit of work to set it up and the reports would have looked a bit different, but Indicee probably could have provided the information I was putting into these reports.  But that’s not what I want to tell you about.

I want to tell you about how I learned the process of completing these reports.  The incumbent, clever fellow, had developed his process for these over a number of years and in relative isolation.  He had it down to a science; but, all that knowledge was locked up in his head.  When he walked out that door, the process walked out the door with him. Typical in mid-market companies.  Documentation on complex processes that have evolved over time tends to be weak.  In this case, the damage would be shortlived because these reports were being killed when the head office transition was completed.  In the meantime though, I was left to decipher and de-engineer the reports and get them out to the managers.

To the point:

In the course of my investigation, I found that neither my boss nor some of the other managers actually knew what large parts of the reports meant!  Or why they should care! The process of creating the report, even with practice, was big.  Why was I going through all of this if the end users had no clue what I was giving them? Why had my predecessor done so over the course of a number of years? A pretty big portion of the reports were just wasted effort.

My theory is that reports evolve over time.  This one had evolved, but it hadn’t “lost it’s gills” so to speak.  It was standing upright and talking, but it had a tail.

http://www.cafepress.ca

Tightening up your month-end throughput means recognizing the Darwinian nature of your reports.  Questioning your end users, your internal customers, is key to understanding what parts are no longer relevant.  You’ll need to be persuasive within your organization in order to overcome the natural tendencies toward the status quo.  Be prepared to quiz people.  This part is easier said than done, but with tact and a collaborative attitude gains can be made.  I suggest using the analogy of accounting as a manufacturing process.

Month-end, like any good manufacturing process, needs to be free of waste.

It’s a question of throughput.

That’s my story for today.  For more on stories, I recently produced a guest blog post on the Sage Peachtree Community site called, The Importance of Stories.  Don’t worry, month-end will be there when you get back.

Enjoy.

Related posts:

1. The Importance of Stories
2. The Meaningful Scorecard
3. Sharpen your Business Analysis: Think Like a Reporter

No related posts.

As George Akerlof and Robert Shiller discuss in their widely acclaimed book, Animal Spirits (How Human Psychology Drives The Economy, and Why It Matters for Global Capitalism),

“The human mind is built to think in terms of narratives, of sequences of events with an internal logic and dynamic that appear as a unified whole.  In turn, much of human motivation comes from living through a story of our lives, a story we tell to ourselves and that creates a framework for motivation.  Life could be just ‘one damn thing after another’ if it weren’t for such stories…. Great leaders are first and foremost creators of stories.”

Think about the stories that define your life.  How do these stories influence your perspective?  How do they influence how you see yourself?  What are the stories that resonate most strongly in your life?  What stories do you choose to relate to other people?  There’s a growing body of knowledge, that aligns with the passage above, saying these stories are fundamental to the formation of our identities.  This is a powerful thought.

Yet, traditionally in accounting and finance, stories are an afterthought.  We are taught to focus on the numbers.  We create the balance sheet, income statement, and cash flow statement in accordance with GAAP, leaving storytelling to the sales and marketing departments.  My experience has been that it’s very difficult to generate engagement through the use of the financial reports, and in retrospect, I think it’s for this reason.

There’s a reason why people say the Notes To The Financial Statements will tell you “where the bodies are buried”.  The reason is that only in The Notes do we find stories.

From a regulatory perspective, for external reporting we’re fairly hog-tied as to what we can do.  GAAP is king.  These constraints are institutionalized and provide a structural grounding for capital markets that is required for a host of reasons.

Internal reports, on the other hand, present a tremendous opportunity to begin using stories to provide context and colour to business results.  This is the area of accounting and finance where we can really affect some change NOW by bringing life to the numbers.

In the following clip, Ira Glass (son of an accountant and award winning host of This American Life on Chicago Public Radio) describes using anecdotes to convey ideas and says,

“the power of the anecdote is so great, no matter how boring the material is, if it’s in a story form where there’s an anecdote happening,  it has a momentum in and of itself… like being on a train that has a destination”

(hat tip to Presentation Zen blog for a good post on this same clip)

Ira Glass summarizes the process of telling a story as:

1. Start with an action

2. Raise a question from the beginning (the bait)

3. Answer the question

4. Repeat

5. Moment of Reflection (the “why”)

Enjoy!

Related posts:

1. Running the gauntlet of Year End Business Reporting
2. Accounting for I.T. in the Finance Department
3. Improving Your Month-end Throughput