The Indicee Blog

Strategic CFO: Get in the Game

by Geoff Devereux on March 24th, 2010

With all the March Madness going on right now, a basketball analogy seems in order (or at least some pics from my local court).  Like hockey, basketball is a great example of a team sport that benefits from the guys on the bench as well as the guys on the court.  Even though it’s usually not given a real solid acknowledgment in the sports media, all the bench guys are still an integral part of the team and all contribute to the team’s success (when they do succeed).

It’s about the program.  It’s about scrimmage.  It’s about strategy.  It’s about training.  It’s a team.

That said, do you think there’s even one bench warrior who wouldn’t rather be in the game?

To a man, I think the answer is no.

Business isn’t much different, is it?  There are the star players and then there are the guys who “ride the pine”.  You may know them by another name, “Cost Center”.  In Accounting and Finance, we hear that term a lot.  Usually it comes up around budget time.  It comes up around bonus time.  You want headcount?  But, you’re a Cost Center!

So, how does one go from being viewed as a Cost Center to being viewed as a Revenue Center?  From being a Beancounter to being a Strategic CFO?

The distance between the two can seem broad:

Finding actionable business intelligence that will enhance sales and cash flow while hammering down inefficiency and expenses is the mark of The Strategic CFO and it’s the key for getting in the game.

To go from being an observer:

To driving the hoop:

Here’s some resources to get you going:

A High Value CFO is… (CFO Coach)

Strategy on the Morph (Harvard Business Review)

Midsized Companies Need Strategic CFOs, Not Beancounters (Ventana Research)

Can Technology Make CFO’s and Controller’s Jobs More Strategic? (Technology Evaluation Centers Blog)

What does Get in the Game mean to you?

Enjoy!

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Accounting for I.T. in the Finance Department

by Geoff Devereux on March 10th, 2010

An Interview with Wendy Van Donkelaar; CFO at MAKE Technologies

Last week, we were talking with Cheni Yerushalmi, co-counder of Sunshine Suites, about Measuring What Matters.  I think the main takeaway, from an Indicee point of view, is that the company’s Financial Reports were deemed much less important to the running of the business than were Operational Measures.

Today, we’ll move away from some of the broad philosophical implications of the question, “How do you measure success?” that we tackled with Cheni and move into the practical side of what measurement tools are being employed in mid-sized businesses and what measures are considered important in a conversation with MAKE Technologies CFO, Wendy Van Donkelaar.

MAKE Technologies Inc. is a Vancouver based software solution provider that analyzes and modernizes all three aspects of legacy enterprise applications: business processes, source code and data. MAKE’s modernization platform, TLM, helps their global customer base to reduce the cost & risk required to maintain and modernize their mission critical systems.

Wendy Van Donkelaar is a Financial Executive and Chartered Accountant with over 20 years experience in the technology sector.

I was interested in getting her take on the role of I.T. Systems for keeping tabs on the health of the business through the use of reports and KPIs.  What I found was, 1) she is strapped for time just like every other Finance Manager I’ve met over the past 10 years, and 2) she employs a number of tools to get the answers she needs to effectively manage the company’s finances.

So, here’s the Q & A:

1. How do you analyze operational performance? We use SFA [Salesforce Automation], SA [Simply Accounting] and excel spreadsheets to analyze performance.
2. What are the critical operations KPIs? Net new license and services revenues, Sales Funnel growth, Professional services utilization and G/M [Gross Margin], # of partner deals, # of presales presentations per quarter.
3. Do you analyze results on a project-by-project basis? Yes using an excel spreadsheet we are currently evaluating project management systems.
4. How is the Finance function changing/evolving with the onset of new technologies? The function has changed from one of historic information gathering to one of predictive analysis.
5. How do you view the role of spreadsheets in your line of work? Used for summarizing weekly Dashboard metrics and Board reporting.
6. Has your view of spreadsheets changed over time? How so? In my past, spreadsheets where often used for gathering and collating data so that analysis could then be performed.  It now seems like that step has been taken care of by SFA, SA or ERP [Enterprise Resource Planning] tools and I focus on smaller sets of data for analysis.

What does it all mean, man?

I’d like to highlight a few things in Wendy’s responses that, in my view, have a profound impact on all of us.  Call them sweeping generalizations if you must, but I see these responses as indicative of the typical situation for those of us working in mid-sized companies doing the accounting.

First, we’re living in a multiple-systems world.  By and large, when we are producing reports we are doing so by gathering data from various systems and collating that data into a cohesive picture of the enterprise.  The systems tend to operate independently of each other.  And inevitably, excel becomes the default aggregator.  Is this your experience? Make a comment!  What systems are you running and how do the systems integrate?

Second, inside the business, operations reports trump financial reporting any day of the week!  Check out the answer to question #2.  Of seven measures given, only one is truly a GAAP number.  Compliance dictates spending a great deal of time on Financial Reports, but these don’t provide actionable data in the same way that things like capacity utilization, or net new business, or sales pipeline does.  Share some of your operational measures in the comments!  What’s the focus in your workplace?

Third, predictive analysis has become mainstream.  There was a time that this topic was reserved for B.I. technicians, I.T. analysts, and academics.  More and more it’s becoming a practical requirement from management.  So, how do you management your predictions?  What oracle are you consulting? How many tea leaves must be read?  How can we know the future?

Let’s get some comments going!

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Improving Your Month-end Throughput

by Geoff Devereux on February 3rd, 2010

January is “in the books” as they say.  How’s the month end coming?

This isn’t a month-end tirade.  Instead, I’m feeling nostalgic so I thought I would share a story from my past.  It’s been some time since I’ve been subjected to the time pressure of month-end & period close activities. For as much accounting has its common elements, every company’s month-end experience is different.  I’ve worked for a number of different companies in a number of different sectors, and no two were the same.

One of the things about Accountancy, and it’s often cited as one of the profession’s advantages, is the ease with which one can move between industries.  The common elements enable it; bank rec’s, financial statements, “the binder”, you know the drill.  I think this is true to a point; however, I have also noticed that we can build up domain expertise as well as anyone in an organization. I’d be interested in hearing your thoughts on this bit.

Today, I’m thinking about some work I did for a mid-sized media company here in Vancouver.  I was brought in as a chair-warmer Analyst while the company restructured and relocated its back office to Toronto.  My predecessor had jumped ship early (before his job was scheduled to disappear), but Toronto wasn’t quite ready to steer the department so the local Controller (who was also on the block) needed someone to wait it out with him.

This was not one of those nightmare month-ends ( I’ll save my nightmare stories for closer to Halloween… and maybe April Fool’s).

I had some pretty standard stuff to do; the bank rec wasn’t pretty, standard payroll auditing for a few hundred employees, a systems conversion meant that we had to chase down some entries that got dropped from one of the back office systems, and then there were the Revenue Reports for the managers.  The Controller did all the financial reports.  He would often describe his month-end consolidations style as the brute force method.  He understood 1) the importance of having a process and 2) the tenacity that is a requirement for the profession.

I’m going to focus on the Revenue Reports for the managers that were part of my month-end process.  I would collect data from the accounting system, from the system that recorded the advertising sales, and the system that generated the physical page layouts (capacity).  This business has a number of publications being produced.  Each publication required a report.  After which, the completed reports were emailed and yes, were printed, for each of the managers.

You’ve probably guessed buy now that I put all of this data into a spreadsheet.  Thinking back, could the company have benefited from Indicee? It probably would have taken a bit of work to set it up and the reports would have looked a bit different, but Indicee probably could have provided the information I was putting into these reports.  But that’s not what I want to tell you about.

I want to tell you about how I learned the process of completing these reports.  The incumbent, clever fellow, had developed his process for these over a number of years and in relative isolation.  He had it down to a science; but, all that knowledge was locked up in his head.  When he walked out that door, the process walked out the door with him. Typical in mid-market companies.  Documentation on complex processes that have evolved over time tends to be weak.  In this case, the damage would be shortlived because these reports were being killed when the head office transition was completed.  In the meantime though, I was left to decipher and de-engineer the reports and get them out to the managers.

To the point:

In the course of my investigation, I found that neither my boss nor some of the other managers actually knew what large parts of the reports meant!  Or why they should care! The process of creating the report, even with practice, was big.  Why was I going through all of this if the end users had no clue what I was giving them? Why had my predecessor done so over the course of a number of years? A pretty big portion of the reports were just wasted effort.

My theory is that reports evolve over time.  This one had evolved, but it hadn’t “lost it’s gills” so to speak.  It was standing upright and talking, but it had a tail.

http://www.cafepress.ca

Tightening up your month-end throughput means recognizing the Darwinian nature of your reports.  Questioning your end users, your internal customers, is key to understanding what parts are no longer relevant.  You’ll need to be persuasive within your organization in order to overcome the natural tendencies toward the status quo.  Be prepared to quiz people.  This part is easier said than done, but with tact and a collaborative attitude gains can be made.  I suggest using the analogy of accounting as a manufacturing process.

Month-end, like any good manufacturing process, needs to be free of waste.

It’s a question of throughput.

That’s my story for today.  For more on stories, I recently produced a guest blog post on the Sage Peachtree Community site called, The Importance of Stories.  Don’t worry, month-end will be there when you get back.

Enjoy.

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Software Implementation by the Book

by Geoff Devereux on January 13th, 2010

echochamber123Caught in the echo chamber of twitter, Linkedin, Blogs, and our little software technology company here, it’s easy to spend a lot of time preaching to the converted. I don’t feel like we’re a huge community out here.  I’m talking predominantly about accounting and finance, but it could actually extend to the larger conversations about technology.  The consumer technology business is ubiquitous, but getting into the B2B space things change.  We’re covering a lot of the same ground over and over within our small circles, but how do we take the fight conversation to the rest of the DOS-based population?

I had a few experiences this past week reminding me that it’s still very much early both in social media adoption and in understanding new technology. Maybe “DOS-based” is a bit of a strong term. Granted, I did help someone set up their 1st email account this week; but, that’s a rare, rare, rare case of a thirtysomething who never went online… until now. Actually, the jury’s still out on that; 3 to 1 the account goes dormant.  That’s not one of the experiences that got me thinking (although it could).

What got me thinking was speaking with another accounting professional about using the Groups in Linkedin for following industry-related discussions and content. I had the chance to provide some insight about twitter; felt good about that. I was informed that it’s still a bit of a big deal to raise a voice online. I guess that should be obvious, but I forget because the conversation IS happening… despite the fact tons of people aren’t here. It’s kind of like turning the much-quoted phrase “Your customers are talking about you whether you participate or not” on its head. When the accounting and finance conversation is isolated, things get considerably quieter.

In a tech-friendly industry like Business Intelligence, it’s similarly insulated but in a different way. There they have been having pretty much the same conversation for the last 50 years. The only difference between then and now is, it’s online now.  Don’t even get me started on Data Quality! ← sorry guys

The other experience that got me thinking was with respect to course content in my professional organization’s (CGA) Information Systems Strategy course. There seems to be a real bias in the material relating to custom-built software over purchased applications. This is surprising to me. What was more surprising is; through discussions with students, there was unquestioning belief in it! The fact is, there’s a level of trust there between student-teacher telling them they are getting the right information. I think it shows how difficult changing technology makes it for academics (outside tech) to keep up.  That said, it’s a problem.

Mustaba-Hieroglyphics-0When they say “custom-built”, they are talking about in-house, from scratch software – think some proprietary system no one’s ever heard of.   Purchased applications would range from Quickbooks to SAP. Imagine. I feel like this is something that entered the course curriculum at its inception back when code was being written using Hieroglyphics. Am I wrong?

This actually ties nicely in with my last post about Legacy IT Systems. We’re still dealing with them. We’re also dealing with a Legacy Education System. This could explain some of the continuing difficulties between CFOs and CIOs.

There are lots of folks in accounting doing the right things though. Look at AICPA and CPA2Biz’s just-announced alliance with the software as a service accounting package, Intacct. Here’s an example of keeping current! Of course, in general it’s tough for professional bodies to do this kind of endorsement. What I like about it though is the endorsement of the technology. Maybe the question is, does that validation extend to the course curriculum for prospective accountants?

What do you think?

I think it also exemplifies the Echo Chamber analogy.  Who’s in your Echo Chamber?  Who’s not?

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The Importance of Stories

by Geoff Devereux on December 23rd, 2009

This time of year provides tremendous illustrations of the power and importance of stories.  From the stories that constitute our most core personal beliefs of the holiday season to those that detail running the gauntlet of inclement weather and travel delays to get “home for the holidays”, we define ourselves and others by the stories we tell.

As George Akerlof and Robert Shiller discuss in their widely acclaimed book, Animal Spirits (How Human Psychology Drives The Economy, and Why It Matters for Global Capitalism),

“The human mind is built to think in terms of narratives, of sequences of events with an internal logic and dynamic that appear as a unified whole.  In turn, much of human motivation comes from living through a story of our lives, a story we tell to ourselves and that creates a framework for motivation.  Life could be just ‘one damn thing after another’ if it weren’t for such stories…. Great leaders are first and foremost creators of stories.”

Think about the stories that define your life.  How do these stories influence your perspective?  How do they influence how you see yourself?  What are the stories that resonate most strongly in your life?  What stories do you choose to relate to other people?  There’s a growing body of knowledge, that aligns with the passage above, saying these stories are fundamental to the formation of our identities.  This is a powerful thought.

Yet, traditionally in accounting and finance, stories are an afterthought.  We are taught to focus on the numbers.  We create the balance sheet, income statement, and cash flow statement in accordance with GAAP, leaving storytelling to the sales and marketing departments.  My experience has been that it’s very difficult to generate engagement through the use of the financial reports, and in retrospect, I think it’s for this reason.

There’s a reason why people say the Notes To The Financial Statements will tell you “where the bodies are buried”.  The reason is that only in The Notes do we find stories.

From a regulatory perspective, for external reporting we’re fairly hog-tied as to what we can do.  GAAP is king.  These constraints are institutionalized and provide a structural grounding for capital markets that is required for a host of reasons.

Internal reports, on the other hand, present a tremendous opportunity to begin using stories to provide context and colour to business results.  This is the area of accounting and finance where we can really affect some change NOW by bringing life to the numbers.

In the following clip, Ira Glass (son of an accountant and award winning host of This American Life on Chicago Public Radio) describes using anecdotes to convey ideas and says,

“the power of the anecdote is so great, no matter how boring the material is, if it’s in a story form where there’s an anecdote happening,  it has a momentum in and of itself… like being on a train that has a destination”

(hat tip to Presentation Zen blog for a good post on this same clip)

Ira Glass summarizes the process of telling a story as:

1. Start with an action

2. Raise a question from the beginning (the bait)

3. Answer the question

4. Repeat

5. Moment of Reflection (the “why”)

Enjoy!

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