I’ve done a lot of trade shows over the last 12 years. My children have what just might be the finest collection of trade show swag in the business: logo t-shirts, flashing bouncy balls and even binoculars from companies that probably don’t exist anymore. There was so much that I had to cut back to only the “premium” swag in order to keep them happy.
Swag is that stuff we get from the booths of the vendors at trade shows. The logo-encrusted, brand enhanced pens, cups, mouse pads and the granddaddy of all swag, the Squooshie Ball.
