Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success.
(There are number of definitions out there, but I think the above serves the purpose)
There’s a lot of Buzz around the concept of Design Thinking at the moment. A great deal of content has been produced, but I’m not sure how much has been directed toward the accounting and finance community. During the past 2 years for us, listening to someone talk about “radical innovation” usually entailed mostly hand-wringing and, well, … expletives. It’s understandable to have missed some of this.
So, I’m not sure how much about the topic has filtered in. Maybe that’s a good discussion point for the comments:
- How much of the Design Thinking paradigm has filtered into the accounting and finance community?
- How applicable is this school of thought to accounting and finance?
- Do you believe there is a place for Design Thinking in accounting?
I’m interested in “jumping in” because I think there’s a natural connection between the way of thinking that underlies Design Thinking and the way of thinking underlying big parts of accounting.




