The Indicee Blog

Reviewing the Refresh – A Look Back at F5 Expo

by Geoff Devereux on April 9th, 2010

This past Wednesday was the 1st F5 Expo in Vancouver. The event was billed as a conference for business executives on changing technologies in the online space. In retrospect, I think it’s fair to say the inaugural F5 was as much about finding its own identity as it was about technology.  You can’t grow without growing pains.

Overall, it was a very good event and shows a great deal of potential for the future!

The event was attended by 1000+ enthusiastic area business people.  It was a highly energized crowd and everyone was keen to learn and connect.  The conference really highlighted for me something I’ve noticed the past few years in Vancouver.  There seems to be a… realization, for lack of a better word, that NOW is our time to shine.  I think the organizers very successfully keyed in on this, no pun intended.

The line up of speakers and panelists was fantastic.

Tod Maffin, noted strategist, technologist, author, and speaker opened the show.  Although I missed the talk, based on the tweets I saw, I can only characterize his message as a cautionary tale.  I think Ferris Bueller said it best, “Life moves pretty fast, if you don’t stop and look around once in a while, you could miss it.”

And Malcolm Gladwell closed the show.  Another cautionary tale, you can find details of his talk on Techvibes and the Vancouver Sun.  I think he sums up nicely when he says, the internet is a means to an end, not an end in itself.

I managed to make it to 2 panel sessions.

The first was on Cloud Computing where our very own, Mark Cunningham, contributed to a discussion on the technology.  Mark was joined by Howie Wu, CEO of Layerboom and by Ryan Storgaard, Microsoft’s Director of Cloud Services Strategy.  The moderator was Rajan Sodhi, VP of Marketing for the hosting company Peer 1.  Mark commented to me afterward that there probably should have been 2 Cloud sessions.  One that dealt with Cloud for Business Users and one that dealt with Cloud for Techies.  The result would be two very different discussions.  And I think that nicely sums it up.  You can find some of Indicee’s thoughts on cloud here, here, and here.  If I had to pick one thing from that a Business User would be wise to take away from the session, it’s Howie’s explanation that Cloud “turns fixed costs into variable costs”.

The second session I attended was a panel on Avoiding Start-up Pitfalls.  This was a bit self-indulgent on my part seeing as I work for a start-up and have worked for a bunch of start-ups over the past 5 years.  The panel was comprised of Ryan Holmes, CEO of Hootsuite - the Twitter client, Danny Robinson, Managing Director of Bootup Labs - the incubator fund, and Michael Fergusson, CEO of Ayogo Games - social and mobile gaming, and moderated by Carisa Miklusak, co-founder of SoMedios - social media consultancy firm.  This panel definitely wins the prize for best soundbites at F5!  Here’s a sampling (I’m paraphrasing a bit, still waiting on my tricked-out recording device):

Danny: Equity is rarely a 50/50 deal with co-founders. Have the conversation early when you have nothing to lose.

Michael: The CEO has to be the top salesperson in a start-up.

Ryan: Kill your customers with a dull pencil (avoid the customization trap).

All: Business plans are dubious at best.

Danny: Take the cheapest money you can get.    

And: It’s not the firm who funds you, it’s the partner at the firm.

Michael: The worse possible outcome is a lingering death.  If your start-up is going to fail, make sure to fail well.

This last point reminds me of a recent Globe and Mail video of Mark Evans interviewing Roger Martin on innovation.  According to Martin, “to innovate you have to court failure”.  Roger Martin is Dean of the Rotman School of Management at University of Toronto.

You know, this may actually sum up the whole conference.  To innovate you have to court failure.

We would like to sincerely thank the organizers of F5 Expo, and all the participants, speakers, sponsors, and everyone who helped make this event possible.  You guys did a great job and have continued to step up and take risk in order to bring out the best in Vancouver!

For more reviews from F5 check out:

Gillian Shaw: iPad apps: Made in BC

Middle Child Marketing: F5 Expo Review

Kiwano Marketing: Best of Social Media Metrics

Flickr: Jeremy Lim

Twitter: #F5Expo and #F5cloud

If you know of other URLs with F5 reviews, feel free to leave them in the comments.

Enjoy!

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F5 Expo to host Cloud Computing panel April 7, 2010

by Geoff Devereux on March 26th, 2010

The Massive Technology Show, a Vancouver tradition, has been reinvented this year as F5 Expo.  The meaning behind the name comes from the “Refresh” function the F5 key represents on a computer keyboard.  The rationale is, “in the face of rapid change, who wouldn’t need to hit the refresh button?!”

The one-day conference is aimed at business executives interested in the latest trends in the online space.  This year’s focus is social media, search marketing, mobile applications, and (our favourite) cloud computing.

Our CEO, Mark Cunningham, will be joining a panel of local “digerati” in the cloud space to share insights into where cloud computing came from and where it’s going!

Tickets are still available! You can check out the Tradeshow, the Sessions, or the Full Meal Deal that includes taking in the Keynote Address on Innovation by Canada’s own Malcolm Gladwell!

Register here.

Enjoy!

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Tourist in Techie Land: Reporting from Cloudcamp Vancouver

by Geoff Devereux on March 17th, 2010

During introductory remarks for Cloudcamp Vancouver this past Saturday one of the organizers asked the group, ‘how many of you are technical people and how many are “from the business side”?’. The split was about 70/30 for the technical side.  The witty rejoinder to this result was something about why having it on a Saturday is a good idea – ‘only the technical guys would think this is a good way to spend a Saturday’. I saw one guy wearing a shirt that said, “I’d rather be surfing”, but the picture was of an open laptop.  Okay, so I’m joking about that last bit.  But, as a non-techie attending on behalf of Indicee, I was definitely in the minority.  Hence the “tourist” designation.

Here’s my thoughts on the day.

For the uninitiated, Cloudcamps are workshop-based events where the participants decide the curriculum at the beginning of the day.  Then, they spend the rest of the day talking about their main areas of interest with respect to “Cloud Computing“.  This can even include spirited, in fact heated, debate about how one defines Cloud Computing.

For our purposes, we can define Cloud Computing as what Indicee does! We deliver our software online through your browser.  And, our back office exists pretty much entirely on Amazon Web Services (EC2).  The Cloud. As a side note, I was delighted to hear that EC2 generously donates computing time to University of British Columbia (UBC) students to help build for the future.

That said, like a cloud, the definition is definitely nebulous and within the tech community it’s a moving target (to say the least). On Saturday, Dave Nielsen (Clouderati), stated a good working definition, I think.  Cloud is 1) managed, 2) self-serve and 3) on demand.  Dave is one of the founders of Cloudcamp.

Cloud is the essence of Software as a service, and we, Indicee, are the quintessential Saas provider.  We get all of our computing power and data storage metered like you get electricity from your local utility.

Destination Cloudcamp

So far over 15,000 people have participated in Cloudcamps worldwide.  The events are organized as an “unconference” which means, in short, Embrace The Chaos.  The organizers basically provide a blank canvas (within the context of Cloud) and with the help of an impromptu panel some topics are generated to fill up the breakout sessions later in the day.

Everyone involved brought their A-game so we were able to have a lot of fun collaborating on what the day would end up looking like.  The list of “official” organizers is here, but the cool thing about an unconference is that we ALL became organizers.

In the end seven sessions were defined:

- Intro to Cloud Computing
- Cloud Management & Interoperability
- Designing for the Cloud & Best Practices
- Cloud Computing for Large Enterprises
- Security, Privacy, and Trust
- Scaleable Data Management (SQL vs noSQL)
- Enterprise Integration

If I can, I’d just like to pick out one thing from each of the sessions I attended to give you the flavour of the day.  Looking at my word count, I’m already pushing the bounds of net-friendly postings.  For more info, you can check out the Flip Notes from the day here.

Session #1: Cloud Management & Interoperability

Troy Angrignon kept a blistering pace through this lively roundtable in order to get through the points in good time.  The question of Vendor Lock-in was the overriding concern by a wide margin.  IT-guys are uber-paranoid of being held hostage and having their data held hostage.  It makes sense.  Once bitten, twice shy.  IT has a ton of baggage from the last generation of computing.  I don’t have the hubris to say “it’s different this time”, but I would say the issue is less difficult in a Cloud world than it was in the client/server world.  I hadn’t realized how intense these concerns were.  Good to know.

Session #2: Designing for the Cloud & Best Practices

Without being too facetious, my main takeaway is probably that I was in the wrong session.  This one was more of a how-to with respect to understanding the technology layers that make up a Cloud App; when to expect bottlenecks, and what to do about them.  Looking at the Flip Notes I think the Large Enterprises session would have held more value for me.  Know for next time.  Trevor O and Dave did a good job, it just wasn’t my bag.

Session #3: Scaleable Data Management – SQL or noSQL

I was really looking forward to this session because it had the potential to turn into an epic nerdfight.  All it would have taken is the presence of one militant, dogmatic ideologue on either side of the debate.  Unfortunately, our group was exceedingly rational and brought nuanced and balanced views.  My friend and colleague, Ryan Prociuk, really showed his chops on the subject bringing a ton of knowledge and experience to the group.

I won’t burden you with the gory details of this one.  Suffice to say, database are not one size fits all.

For now, just know the complexities of SQL (Structured Query Language) could be compared to writing macros in Excel. Tricky.  Here at Indicee, we prefer to let users ask questions using plain English.  It cuts down on the angst.

The highlight of the session, and indeed the DAY, was clearly Dave’s anecdote about running 50 million users on only 1 Oracle database.  It takes a fair bit of “wizardry” to pull something like that off.

Like the saying goes: “Plan for failure”

Aloha

It was a great day.  To everyone who came out, good on ya.  To everyone I was able to connect with, good times.  And to the sponsors, thanks. Leave a comment!

Meeting of the minds

Great local art in the Venue foyer

Enjoy!

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Olympic Spirit in the Workplace

by Geoff Devereux on February 18th, 2010

Being a Vancouver company located right in the heart of downtown, we are living and breathing the Olympic spirit right now! We look out our window and see this:

So, hopefully, you can forgive the indulgence of another post with an Olympic focus.

That said, I would like to tie in the theme to something business related.

I’m big sports fan.  I like to participate in ‘em and watch ‘em.  When you strip away all the noise, that’s still what the Olympics are still about – sport.  So, what is sport?  When you get down to the human level, I think it’s the act of pitting our human wills against a standard of excellence.

It’s about DOING.

It’s about being IN THE MOMENT.

And I think we can all identify with the rush that comes from being at our best.  We all maintain our “faith in distinction” and I think most of us practice it everyday without consciously being aware of it.  Maybe you experience it when you’re playing Halo, or Foosball, or even when you’re busting through a stack of month end reports.  As much as we may try and fight it, our work benefits from these euphoric moments, no matter how fleeting they may be.

Have you ever been:

- In the zone?

- In the groove?

- Running downhill?

- Bringing your “A” game?

- With the wind at your back?

- Able to “get out of your own way”?

If you have, I think you can say that you’ve experienced the Olympic Spirit.

What does the Olympic Spirit mean to you?

Go Canada Go!

(Sorry, the clannish xenophobe in me is acting out a bit this week as well.  I’ll try to get back on point for next week.)

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Vancouver Welcomes the World to the 2010 Olympics

by Mark Cunningham on February 15th, 2010

A decade long journey has finally brought the arrival of the 2010 Olympics to Vancouver. This past Friday the opening ceremonies officially kicked off the 21st Winter Olympics in our fair city. Canada has previously hosted two Olympics, Montreal in 1976 and Calgary in 1988. I have always watched the Olympics on TV but I have never attended a winter or summer Olympics event. I always imagined that living in the host city provides a very unique perspective. It is not just a 2-week event it is a decade long event that has its ups and downs. There were some significant cost overruns that got their fair share of international press and as you can imagine the construction seemed relentless at times. I admit that I did grumble a bit while commuting to work. But, in the end our city has been transformed: new highways, rapid transit lines, convention centers, sporting facilities, technology infrastructure and much more. I am not going to provide commentary on whether I think the Olympics provides the ROI required to justify such a commitment by a host city. Quite frankly, I don’t really know. But what I do know is that a I am huge supporter of sport in Canada and I think it is a worthy investment by both our government and more importantly corporate Canada. But I digress…back to the Olympics.

I attended the opening ceremonies this past Friday and as I watched the athletes parade into BC Place stadium I couldn’t help but think about the years of dedication and commitment these athletes have poured into their sport. Like Vancouver, the Olympics for them is more than a 2-week journey, it is a life long passion that has and will shape who they are even when they have retired from their sports. The ceremonies left me with immense pride for my country, city and athletes. I have said to almost all of my friends and family that I am surprised how outwardly patriotic we have been over the past month. Dare I say we have a hint of the “American vibe” going on. Flags are flying, chants of “Go Canada Go” and a sea of red and white swag on just about every person walking down the street. If you are not from Canada you may not understand this but our country has had a long internal conflict with ourselves when it comes to defining our identity. It is not that we don’t love our country but we struggle to articulate what makes Canada Canada; and, even if we feel we know we never want to talk about it too loudly. We are humble and at times afraid to say what we believe. For many, the now famous Molson “I Am Canadian” ad campaign gave Canadians something to rally behind without having to say it themselves. Yes, a beer company provided a voice for Canada. Sad but true.

If you attended or watched the opening ceremonies you probably heard Shane Koyczan’s “We are More” slam poetry rant. If you don’t know who Shane is don’t worry. Nobody else in Canada did either! That was his coming out party and Canadians, along with the rest of the world, seemed to love what he had to say. It had the “I Am Canadian” vibe to it but thankfully it wasn’t a beer commercial this time. Here is Shane delivering his poem during his audition for the 2010 games. The version he did in the ceremony was better in my opinion but this will refresh your memory a bit.

There were a few highlights from the ceremony that really stood out for me. The first was the initial short film projected on the big screen showing the most amazing aerial footage of Vancouver, Howe Sound, the Coast Mountain range, the Squamish Chief, and several scenes from around British Columbia. The footage was capped off with a wicked individual snowboard sequence starting from a remote mountain peak, down a steep face of fresh powder, culminating in a live jump through the Olympic rings into the stadium. The footage of Vancouver and its surrounding ocean and mountains resonated with me in a big way. As an avid back country pilot I see our amazing province from this vantage point on a regular basis and it was exciting to see it shown to the world. The second highlight was K.D. Lang’s amazing “barefoot” performance of Leonard Cohen’s Hallelujah. Both performer and writer define Canada’s diversity in their own unique ways. Lastly, the biggest highlight for me was the one minute of silence for the Georgian Luger, Nodar Kumaritashvili , who lost his life only hours before the opening ceremony. I know this highlight may seem strange but there was something very moving about 65,000 people in complete silence for that long. Believe me….it seemed much longer than one minute. If you want to watch the entire opening ceremony you can check it out here.

The icing on this cake is that on Sunday night Canada won it first gold medal on home soil. Alexandre Bilodeau squashed the jinx that has haunted Canada since Montreal in 1976 to win the men’s mogul competition on Cypress Mountain which overlooks the City of Vancouver.

So what does any of this have to do with Indicee? Absolutely nothing! It isn’t very often that your city gets to host an event like the Olympics and I felt I needed to do something very “un-Canadian” and brag about it. Vancouver is an amazing city and being a business leader in this city makes me proud to be building Indicee here. We have a long history of creating business intelligence software in Vancouver, both Crystal and Indicee started in Vancouver, and I believe it differentiates us and helps shape our culture. I recently commented in an email to the company that we have team members that participate or compete in just about every possible outdoor sport conducive to Vancouver: skiing, snowboarding, cross country skiing, hockey, back country skiing, kiteboarding, surfing, rock climbing and several more. I think we could create our own Olympic team! I wonder if I can convince the International Olympic Committee that Indicee is really a country that deserves a spot in the Olympics. I will let you know how it goes.

In the meantime, tell me what your favourite (that’s Canadian by the way!) Olympic moment has been so far?

Photos credits: Snowboard Ring Jumper – REUTERS/David Gray, Cauldron – Matthew Stockman/Getty Images

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